These Trickster Packaging Designs Were Filled With Broken Promises

5. Their Gift Card's so Heavy, It Needed Half a Box

In this case of chocolate gift card packaging, the marketing use of large-scale packaging reaches unprecedented levels of ridiculousness. Presumably to support a more striking presence on store shelves or justify a higher price point, the producer has basically taken their normal product and put it in a box almost twice the size of the original. In the confectionery business, where gift-giving is a popular goal for purchase, this dishonest behaviour is especially troublesome. While in fact consumers are getting the exact same thing they could obtain in the regular packaging, the larger box generates an anticipation of a more substantial or luxury product. This sizing of packaging not only wastes resources but also compromises consumer confidence and raises environmental issues. This discovery can be especially frustrating for chocolate lovers who usually link bigger boxes with premium choices or special editions. The practice shows how some businesses give perceived worth more importance than real value, therefore compromising long-term client relationships for temporary benefit.