These Trickster Packaging Designs Were Filled With Broken Promises

3. Seems Like This One's the Oldest Trick in the Book

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The situation involving the false Herbes de Provence packaging is a famous example of what's called in the business as "slack-fill," the technique of suggesting more product volume by utilising big packaging. Given the elegant look of the glass jar, which gives an impression of premium quality and big volume, this specific specimen is extremely horrible. But the truth shows a big hole in the bottom of the container that would fit a whole fist. This design decision is deliberate, meant to produce the perception of worth; it is not hapless. The container's high-end look—complete with its sophisticated label and premium positioning—compounds the dishonesty. Herbes de Provence is a real and useful culinary ingredient—a classic French herb mix usually comprising savoury, marjoram, rosemary, thyme, and oregano—but the misleading packaging compromises the true value of the product. This habit not only mislead consumers regarding amount but also maybe erodes confidence in high-end food products.